30 Days on TikTok: The Game-Changer in Your Marketing Strategy
Welcome to the world of TikTok, the platform that’s revolutionizing how we see, use, and create content on social media. If you’ve been overlooking this app for your marketing strategy, honey, it’s time to listen up and grab your notebooks!
TikTok: Not just for teens
First thing first: if you think TikTok is just for teenagers trying out the latest dance craze, you're missing out. Big time. TikTok boasts an audience of over 1 billion, and while a good chunk of them are Gen Z, a growing number of millennials and even Gen Xers are joining the party. So, for those running businesses or personal brands, TikTok is a goldmine waiting to be tapped.
The power of 30 days on TikTok
Why 30 days, you ask? Because consistent content creation, especially on a platform as dynamic as TikTok, can massively boost your visibility and engagement. It’s like going to the gym; you can’t expect rock-hard abs after one session. It takes persistence, creativity, and a smidge of strategy.
Crafting 30 days of content: A quick guide (if you scroll to the end you are in for a surprise)
Know Your Audience:
Yes, TikTok is vast, but who exactly are you speaking to? Identify your niche. Whether you're a fashionista, a foodie, or a finance guru, there's an audience waiting for your content.
Embrace Authenticity:
People love relatability. Show behind-the-scenes, share your bloopers, have candid chats. Authenticity is your ticket to genuine engagement.
Jump on Trends, But Make Them Yours:
Seen a trending sound or challenge? Use it, but twist it to fit your brand or message. Originality within trends is gold.
Educate in Bite-Sizes:
Got a tip or hack? Share it in a quick, digestible video. TikTok's audience loves learning, especially if it's quick and actionable.
Engage, Engage, Engage:
Reply to comments, engage with your followers, and always keep the conversation going.
Collaborate:
Join forces with other TikTokers. It's fun, and it'll boost your reach!
The magic of TikTok in your marketing strategy
Massive Organic Reach:
Unlike other platforms, even if you have zero followers, your video on TikTok can go viral. If it's engaging enough, the TikTok algorithm will serve it to users.
Diverse Audience:
With its wide demographic spread, you can reach audiences you didn't even know were interested in your content.
Boosts Brand Personality:
TikTok allows brands to let their hair down, show their fun side, and connect in a personal, human way.
Rapid Feedback Loop:
Launching a new product or idea? Test it on TikTok. The immediate feedback will give you insights no focus group can.
If you’re still on the fence about TikTok, woman, it’s time to hop off and join the revolution. Think of TikTok as that fun, unpredictable friend who’s always up for an adventure. Embrace it, have fun with it, and watch as it works wonders for your brand.
30 days might seem intimidating, but it's a window of endless possibilities. With each video, you're not just promoting; you're storytelling, connecting, and building a community.
So, ladies, are we ready to TikTok our way to success? Dive in, experiment, and remember, consistency is key.
30-Day TikTok Content Calendar for Female-Founded Brands
Note: This calendar is crafted with the uniqueness of female entrepreneurs in mind, highlighting brand stories, product features, and empowering narratives.
Day 1:
Introduction Video
Introduce yourself and the brand. Share the story of how and why you started.
Day 2:
Behind-the-Scenes (BTS)
Show a day in the life at your brand's headquarters or workspace.
Day 3:
Product Spotlight
Highlight a bestselling product. Share its features and benefits.
Day 4:
Tutorial/How-To
Showcase how to use one of your products.
Day 5:
Throwback Thursday
Share memories or milestones from the brand's journey.
Day 6:
Engage with Followers
Answer the top 5 questions from your followers.
Day 7:
Self-Care Sunday
Share your favorite self-care ritual.
Day 8:
Motivational Monday
Share a quote or story that inspires you.
Day 9:
Testimonials
Share customer reviews or testimonials.
Day 10:
BTS: Packing & Shipping
Showcase how you pack and ship your products.
Day 11:
Collaboration Day
Collaborate with another female-founded brand or influencer.
Day 12:
Flashback Friday
Dive into the archives and share a significant moment from your brand's history.
Day 13:
Trending Challenge
Participate in a trending challenge, relating it back to your brand.
Day 14:
Showcase Your Team
Highlight a team member and their role.
Day 15:
Q&A Session
Host a live Q&A, addressing queries about your brand and products.
Day 16:
Sunday Spotlight
Highlight a unique aspect of your business.
Day 17:
Mistake & Learnings
Share a mistake you made in your entrepreneurial journey and what you learned from it.
Day 18:
Teaser for New Product
Give a sneak peek of an upcoming product or launch.
Day 19:
Customer's Day
Share photos/videos of customers using your products.
Day 20:
TikTok Poll
Use TikTok's poll feature to gather feedback or insights.
Day 21:
Sunday Shoutout
Spotlight another female entrepreneur or brand you admire.
Day 22:
Storytime
Share a memorable experience or turning point in your business journey.
Day 23:
Demo Day
Demonstrate a product or service in real-time.
Day 24:
Sustainability/Values
Share how your brand practices sustainability or discuss core brand values.
Day 25:
BTS: Research & Development
Give insights into how products are ideated and developed.
Day 26:
Fashion/Style Challenge
If applicable, show various ways to style/use your product.
Day 27:
Community Highlights
Share community or charity initiatives your brand is involved in.
Day 28:
Weekly Recap
Highlight key moments from the week.
Day 29:
Ask Your Audience
Engage followers by asking for feedback or what they'd like to see next.
Day 30:
Gratitude Post
Thank your community for their support and share your vision for the upcoming month.
This 30-day calendar is a versatile blueprint. Feel free to shuffle the content around based on your brand's needs and audience preferences. Remember, TikTok thrives on authenticity, so let your brand’s voice shine through.
Nothing but love,
Ash
She’s Curated Head Coach
